Let's dive into the captivating world of Pet Shop Boys and their new book, 'Volume,' which offers a unique and comprehensive glimpse into their creative journey. This book is not just a collection of visuals; it's a journey through time, a celebration of their iconic status, and a reminder of the power of image and style in the music industry.
The Evolution of an Iconic Duo
Pet Shop Boys, the legendary synth-pop duo, have left an indelible mark on music history. Formed in 1981, Chris Lowe and Neil Tennant have consistently pushed boundaries, blending English post-punk with a New York flair. Their image, often bold and theatrical, was a deliberate reaction to the punk scene, creating a unique dialectic between rebellion and showmanship.
A Visual Odyssey
'Volume' is a visual feast, showcasing over 2800 illustrations that capture the essence of PSB. From record artwork to stage designs, every aspect of their visual identity is explored. It's a testament to the importance of image in the 80s, where MTV and music magazines were the primary channels for artistic expression. The book's foreword, penned by artist Jeremy Deller, highlights the intentionality behind PSB's image, a crucial element in mediating their message.
Deconstructing Style
One of the most intriguing aspects of PSB's image is its literalness. Despite their often-outlandish appearances, Chris Lowe insists that their style is straightforward. This literalness, however, is often misinterpreted as irony. In reality, PSB embodies the artificiality of pop music, a 'revolt into style' as George Melly put it. Their aesthetic choices are a critical part of their chameleonic persona, transforming from stage to screen.
The Power of Creative Direction
In Libby Sellers' essay, she beautifully connects PSB's musical and visual attitudes. The duo's desire to deconstruct and simplify was a reaction against the excesses of their time. This is evident in their early work, from Eric Watson's photography to their minimalist record sleeves. The vinyl sleeves for 'West End Girls,' inspired by primary colors and the Memphis school, showcase their transatlantic influence, blending British and American styles.
A Retrospective for Fans
'Volume' is a treasure trove for fans, offering detailed breakdowns of music videos and fascinating anecdotes. For instance, did you know that 'Always On My Mind' is a Brenda Lee cover made famous by Elvis Presley? The book also reveals the story behind the iconic 'Rent' video, where the duo split up for an evening during the shoot. It's these little-known stories that make 'Volume' a must-read for fans, providing a deeper understanding of PSB's creative process.
A Celebration of an Era
'Volume' is more than just a book; it's a celebration of an era. Featuring works by renowned artists like Wolfgang Tillmans, Martin Parr, and Derek Jarman, it captures the essence of the 80s, a decade defined by remixing the past. The book's inclusion of Christmas cards and other merchandising items adds a personal touch, making it a comprehensive record of PSB's legacy.
Conclusion
'Volume' is a testament to the enduring appeal of Pet Shop Boys. It showcases their unique blend of music and visual art, offering a deeper understanding of their creative process. For fans and music enthusiasts alike, it's a must-have, providing a fascinating glimpse into the world of PSB and their impact on the music industry.
